Have you ever been shopping on Amazon and found an amazing product you’d never heard of before? An Amazon influencer probably helped you discover it.
Amazon has a special program called the Amazon Influencer Program. In this program, people who make online content help businesses show their products to new customers and sell more items.
We’ll explain what these Amazon influencers do, how you can find them (even if your business is in India), and how you can work with them to help your brand grow bigger.
What is an Amazon Influencer?
An Amazon influencer is someone with a strong social media following who shares their favorite Amazon finds with their audience. Think of them as modern-day shopping guides. From skincare and gadgets to home decor and fashion, they create content (videos, reviews, hauls) and direct their followers to their Amazon Storefront, a curated shop of their product recommendations.
When someone buys through their links, they earn a commission. It’s a win-win for everyone: the influencer earns, the shopper gets a trusted recommendation, and your brand gets exposure.
What is the Amazon Influencer Program?
The Amazon Influencer Program is Amazon’s way of officially teaming up with creators. It’s a more advanced version of their affiliate program. Once accepted, influencers get a custom storefront (like amazon.com/shop/yourname) where they list their product picks, create themed collections, and even do Amazon Live product demos.
If you’re a brand, this is a golden opportunity. You’re not just getting a link, you’re getting a real person showing your product to an audience that trusts them.
Who Can Become an Amazon Influencer?
Amazon doesn’t share exact numbers, but in general, these are the things that matter:
- They must be active on social platforms like Instagram, YouTube, TikTok, or Facebook.
- Engagement matters more than just follower count. A small audience that listens is better than a huge one that scrolls by.
- Their content should be related to products that make sense to buy on Amazon (beauty, tech, home, fitness, fashion, etc.).
This means you can find both micro-influencers (1,000–10,000 followers) and macro-influencers (100k+) on Amazon.
How to Find an Amazon Influencer Storefronts?
Finding Amazon Influencer Storefronts is like discovering specially picked online shops within Amazon, created by people whose advice and style you might trust. These storefronts are personalized pages where influencers gather and organize products they like, use, or review, often including pictures, videos, and even live shows.
Here’s how you can find these curated collections in simple steps:
1. Directly on the Amazon Website
Amazon has built-in features to help you find influencer content:
- Amazon Live: You can visit the Amazon Live homepage by typing https://www.amazon.com/live into your browser or by searching “Amazon Live” on Amazon. Here, you’ll see videos and live streams from various influencers. You can shop directly from these live streams and videos. Look for the “Featured Creators” section to find popular Amazon Influencers, and click their names to see their content. You can also “Discover” active or upcoming streams or “Browse” by category to find influencers who match your interests.
- #FoundItOnAmazon Page: Go to https://amazon.com/finds or search “#FoundItOnAmazon” on Amazon. This page acts like a feed, showing stylish and trending items recommended by influencers and creators. You can choose a topic or category at the top of the page to narrow your search and find products curated by specific influencers.
- Amazon Creator Page/Influencer Program: These pages let you browse and find content creators who are actively promoting products, often organized by categories like electronics or beauty.
- Direct Search on Amazon: Sometimes, you can find storefronts by using Amazon’s main search bar and typing general words related to influencers or the types of products you’re interested in. Influencer stores might show up if they’ve used relevant keywords. You can also explore different Amazon categories, as influencers often link their storefronts to products they recommend in those categories.
- Direct Link (if you know it): If you already know an influencer’s specific Amazon storefront name (often called their “handle”), you can go directly to their store by typing https://www.amazon.com/shop/yourname into your web browser.
2. Through Social Media Platforms
Many Amazon Influencers use their social media profiles to guide people to their storefronts.
- Instagram & TikTok: Influencers frequently put links to their Amazon storefronts in their profile bios (sometimes using a service like Linktree that holds multiple links). They might also share direct links in their posts or stories. You can search for Amazon influencers on these platforms using hashtags like:
- Instagram: #AmazonFinds, #AmazonFashion, #AmazonDeals, #AmazonHome, #AmazonInfluencer, #FoundItOnAmazon, #musthaves, #Amazon, #AmazonMustHaves, #FoundItOnAmazonFashion.
- TikTok: #AmazonFinds, #AmazonHaul, #AmazonFashion, #TikTokMadeMeBuyIt, #FoundItOnAmazon.
- Other general hashtags: #Amazonstorefront, #Amazoninfluencer, #Amazoninfluencerprogram, #Amazonambassador.
- YouTube: Many Amazon content creators have YouTube channels where they post things like product reviews, unboxing videos, tutorials, or daily routines. Try searching YouTube for phrases like “amazon product review + [product or category]” (e.g., “amazon product review beauty”). Once you find a video you like, look for a link to their Amazon storefront in the video description or on the YouTuber’s “About” page.
- Facebook: Some influencers link their Amazon storefronts to their Facebook pages with a “Shop Now” button that will take you directly to their store. Influencers can also share their storefront link in places where regular affiliate links might not be allowed, such as emails or private groups.
3. Using Search Engines (like Google)
A straightforward way to find an influencer’s storefront is by using a search engine like Google.
- Type the influencer’s name followed by “Amazon storefront” (e.g., “Monet McMichael Amazon storefront”).
- For more specific results, you can use a search query like: site:https://www.amazon.com/shop/ [influencer’s name]. This tells the search engine to look only within Amazon’s specific storefront domain for that name.
4. Through Third-Party Influencer Marketing Tools
While these tools are mostly used by brands looking to work with influencers, some of them can also help consumers discover new Amazon influencers. These platforms simplify the search process using databases of creators and special filters. Examples include Insense, Billo, Influencity, Influencer Hero, AspireIQ, Influence.co, Upfluence, Klear, and Referazon. They allow you to search for influencers based on what they focus on (their “niche”), how many followers they have, and how much their audience interacts with their content.
Tips for Following Influencer Storefronts
Once you find an influencer whose product recommendations you enjoy, you can follow their storefront on Amazon to stay updated on their latest picks.
- On an influencer’s storefront page, look for a “Follow” button, usually on the right side.
- On Amazon Live, you’ll see a yellow “+Follow” button.
- On the #FoundItOnAmazon page, there’s a blue “Follow” button next to the influencer’s page name.
- To find the storefronts you’re already following, go to amazon.com > Account & Lists > Account > Your Amazon profile, and then look for the “Who you follow” section. On the Amazon Shopping App, tap the person icon at the bottom, scroll to “Following,” then tap “See more updates” and “Who you follow”.
Think of finding an Amazon Influencer Storefront like finding a curated playlist for your shopping needs. Instead of listening to every song in a massive music library, you go directly to a playlist made by someone whose taste in music (or products!) you already admire, making your shopping experience more enjoyable and tailored.
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What About Amazon Influencers in India?
Good news—Amazon Influencer Program India is active! Influencers based in India can apply to the program, and Indian brands can absolutely work with them.
Just search for “Amazon influencer India” or browse Instagram hashtags like:
- #AmazonFindsIndia
- #AmazonHaulIndia
- #AmazonInfluencerIndia
You’ll find creators making reels, videos, and stories about Indian-specific Amazon products, from gadgets to kitchenware to fashion.
How We (WebWorks Co.) Can Help
If you’re thinking, “All this sounds great, but I don’t have time to reach out, follow up, wait for edits…”, we’ve got you.
At WebWorks Co., we specialize in UGC (User-Generated Content) and product videos that look and feel influencer-made, because many of our creators are influencers.
Here’s what you get:
- Access to 50+ creators across different niches (fashion, fitness, home, food, tech, etc.)
- Fast turnaround: Get your video in just 2–4 days
- Flexible pricing: Whether you’re a startup or scaling brand, yes, we work with your budget
- High-quality content that actually helps you sell
From Amazon listings to social media ads, we help you create videos that work, without the long wait or high cost.
Ready to create scroll-stopping content?
Let’s chat. We’ll find the perfect creator for your brand and handle the rest.WebWorks Co. Smart content, built fast. Made to sell.
