You post about it, boost a few ads, maybe even run a sale, but the needle barely moves. Meanwhile, that one reel from a random creator gets 80k views overnight. Why? Because people trust people, not polished logos.
Welcome to the age of UGC (User-Generated Content)—where raw, real, relatable content drives real conversions.
But here’s the thing:
Finding the right influencers isn’t about who has the biggest following. It’s about who can speak your brand’s language like it’s their own.This guide breaks down how to find influencers for your brand—step by step, without any difficult terms that make you want to quit the industry.
1. Understand What You’re Looking For
Before jumping into the search, get clear on:
- What’s your goal? (Sales, awareness, social proof?)
- Who is your audience?
- What platform do they spend time on? Instagram? YouTube? TikTok?
- What type of UGC content do you want? (Product demo, testimonials, unboxing?)
When you know what you’re looking for, you’ll know who to look for.
2. Start With Your Own Followers
This is one of the easiest and smartest places to start.
Scroll through your existing followers. Do any of them:
- Regularly post content?
- Have decent engagement? (Likes, comments, saves?)
- Already talk about your product or similar ones?
If yes, reach out. These people already know you. That’s a strong start.
Also Read, How to find Amazon Influencer
3. Use Instagram & TikTok Search Smartly
Here’s a super easy method:
- Search hashtags relevant to your niche. For example, if you sell skincare, search for: #skincareroutine #productreview #glowingskin
- See who’s using them.
- Check their content style, audience engagement, and vibe.
TIP: You don’t need someone with 100K followers. Sometimes, someone with 2K loyal followers can give you more sales.
4. Check UGC-Specific Platforms
There are websites that act as a meeting point for brands and content creators.
A few easy-to-use platforms:
- Collabstr
- Upfluence
- Heepsy
- Ainfluencer
These platforms let you search based on niche, audience size, and location.
Also Read , All about the UGC Content
5. Look at Your Competitors
Sneaky but smart!
Check out brands similar to yours:
- Who are they collaborating with?
- What kind of UGC content is working for them?
- Which influencers are creating it?
If it works for them, there’s a good chance it could work for you too (with your own spin, of course).
6. Use Influencer Search Tools
If you want to go one step ahead, you can use tools that help you find influencers in minutes.
Some beginner-friendly tools:
- Modash
- Brandwatch
- AspireIQ
- BuzzSumo
These tools allow filters like audience demographics, engagement rate, niche, etc. Super handy!
7. DM Like a Human, Not a Robot
Once you find someone you like, don’t copy-paste a long boring pitch.
Instead, just say something like:
“Hey [Name], we love your content—especially your post on [something specific]. Would you be open to collaborating on a small UGC project for our brand? It’s super simple and fun. We’ll share the details if you’re interested :)”
Be warm. Be real. Keep it short.
8. Set Expectations Clearly
When the influencer says yes, make sure you clearly tell them:
- What you need (type of video or photo)
- Deadlines
- Brand vibe or message
- Usage rights (where you’ll use the content)
- Payment or barter details
This avoids last-minute confusion. A simple Google Doc or PDF works wonders.
9. Create a Small Creator Roster
Once you find 2-3 creators you like, keep them close.
- Work with them again. Build a relationship. Ask for regular UGC content.
- Over time, they become your brand’s extended voice.
10. UGC Doesn’t Mean Free
Yes, some creators might post for free products. But if you want consistent quality, be prepared to pay (even a small amount).
- You’re not just paying for a video. You’re paying for their time, creativity, and trust-building.
- Think of it as investing in real human marketing.
Conclusion
Finding influencers doesn’t need to feel overwhelming. Start small. Be honest. Think like a human, not like a brand.
And if you ever feel stuck, we’re right here.
How WebWorks Co. Can Help You
We’re WebWorks Co. And we’re all about making your brand look and feel human—through real, stunning content.
- Need a UGC-style testimonial for your product?
- A quick, snackable Reel?
- Or a whole series of videos showing real people using your service?
- We’ve got over 50 creators on board.
No matter your style. No matter your vibe. We can match you with the right face. - And hey—even if your budget is small, we’ve got something for you.
- Most projects get delivered within 2-4 days, fully edited and ready to post.
- So if you’re ready to make real content for real people—reach out. Let’s build something unforgettable.
- Ready to find your influencer? Or need help creating UGC content that actually converts?
- Drop us a message at https://dm.webworksco.in/contact/.
- Your audience is waiting. Let’s give them something to connect with.
