Top 20 Brands Mentioned On Instagram

Instagram today isn’t just about likes or pretty pictures ,it’s where trends are born and brands go viral. From fashion labels to food giants, smart companies now use Instagram influencers to connect with people genuinely. These brands mentioned on Instagram have mastered storytelling, turned everyday moments into campaigns, and built loyal communities through creators. Curious how they did it? 

Let’s explore the top 20 brands that are making the biggest noise on Instagram in 2025.

Rank	Brand	Followers	Notable Influencers	Niche
1	Nike (@nike)	316M	LeBron James, Serena Williams, Kylian Mbappé	Sportswear & Fitness
2	Adidas (@adidas)	150M	Lionel Messi, Beyoncé, Ninja	Sportswear & Lifestyle
3	Gucci (@gucci)	54M	Harry Styles, Miley Cyrus, Aimee Song	Luxury Fashion
4	Chanel (@chanelofficial)	59M	Jennie Kim (BLACKPINK), Lily-Rose Depp	High Fashion & Beauty
5	Dior (@dior)	47M	Jisoo (BLACKPINK), Chiara Ferragni	High Fashion & Beauty
6	Louis Vuitton (@louisvuitton)	53M	Emma Chamberlain, BTS	High Fashion & Accessories
7	Rare Beauty (@rarebeauty)	10M	Selena Gomez, Ashley Strong	Beauty & Cosmetics
8	Prada (@prada)	33M	Hunter Schafer, Wisdom Kaye	Luxury Fashion
9	McDonald’s (@mcdonalds)	4M	BTS, J Balvin	Food & Beverage
10	PlayStation (@playstation)	37M	Alodia Gosiengfiao, various streamers	Gaming & Technology
11	Airbnb (@airbnb)	6.3M	Sabrina Carpenter, Patrick Mahomes	Travel & Hospitality
12	Coca-Cola (@cocacola)	2.9M	Selena Gomez, David Beckham	Food & Beverage
13	Netflix (@netflix)	47M	Millie Bobby Brown, various actors	Entertainment
14	GoPro (@gopro)	19.3M	Travis Rice, Lizzie Armanto	Tech & Adventure
15	H&M (@hm)	40M	Kaia Gerber, Win Metawin	Fashion & Retail
16	Zara (@zara)	54M	Camille Charrière, Marta Sierra	Fashion & Retail
17	Real Madrid (@realmadrid)	154M	Cristiano Ronaldo, Vinicius Jr.	Sports (Football)
18	Fenty Beauty (@fentybeauty)	12M	Rihanna, Aysha Harun	Beauty & Cosmetics
19	Sephora (@sephora)	24M	NikkieTutorials, Manny MUA	Beauty & Cosmetics Retail
20	Patagonia (@patagonia)	5.4M	Environmentalists, Alex Honnold	Outdoor & Sustainability

1. Nike (@nike) – 316M Followers

Nike partners with top athletes like LeBron James and Serena Williams to create motivational and performance-driven campaigns. Their content often features challenges, workouts, and real-life success stories that connect emotionally with audiences. Nike’s strategy mixes star power and everyday fitness goals to build loyalty and push product lines in a way that feels inspiring and achievable.

2. Adidas (@adidas) – 150M Followers

Adidas keeps things cool and urban, working with icons like Lionel Messi and Beyoncé. Their Instagram is a mix of fashion-forward sportswear and performance content. They highlight streetwear culture and often tap into music, sports, and youth trends, making them super relatable to Gen Z and millennials alike.

3. Real Madrid (@realmadrid) – 154M Followers

Real Madrid is one of the most followed sports brands. With Cristiano Ronaldo and Vinicius Jr. as highlights, their content includes match recaps, training sessions, and player moments. Their feed unites fans through passion for football.

Also Read,Top 15 Instagram Models to Follow in 2025

4. H&M (@hm) – 40M Followers

H&M brings affordable fashion to the ‘Gram. With influencers like Kaia Gerber, they share trend-forward outfits, styling tips, and inclusive campaigns. Their content appeals to young shoppers looking for everyday inspiration without breaking the bank.

5. Zara (@zara) – 54M Followers

Zara’s Instagram is polished and minimal. Collaborations with influencers like Camille Charrière give their fashion an editorial touch. They focus on clean visuals, quick styling reels, and new collection alerts, appealing to the trend-conscious crowd.

6. Gucci (@gucci) – 54M Followers

Gucci’s bold and unique content has redefined luxury marketing on Instagram. With creative campaigns featuring celebs like Harry Styles and Miley Cyrus, they blend art and fashion. Gucci doesn’t shy away from eccentric styling, often sharing eye-catching, surreal visuals that make you stop scrolling.

7. Chanel (@chanelofficial) – 59M Followers

Chanel maintains elegance while tapping into modern-day glam through stars like Jennie Kim and Lily-Rose Depp. Their posts highlight timeless products like No.5 perfume and couture collections, mixed with behind-the-scenes runway moments that offer a sneak peek into the high-fashion world.

8. Dior (@dior) – 47M Followers

Dior creates dreamy content with celebs like Jisoo and influencers like Chiara Ferragni. Their feed feels like a visual magazine—filled with soft lighting, close-up beauty shots, and high-end product reveals. They balance heritage with contemporary relevance, making them a go-to for aspirational beauty lovers.

9. Louis Vuitton (@louisvuitton) – 53M Followers

Louis Vuitton is all about luxury meets culture. Their influencer mix includes fashionistas like Emma Chamberlain and global icons like BTS. The brand shares fashion films, collection drops, and travel campaigns, always maintaining a rich, upscale vibe.

Want to see who’s setting trends alongside these brands? Here are the Top 20 Beautiful Female Models on Instagram you should definitely follow.

10. Prada (@prada) – 33M Followers

Prada fuses art and fashion effortlessly. With campaigns featuring Hunter Schafer and Wisdom Kaye, their Instagram focuses on editorial-quality visuals. They highlight runway moments and minimalist aesthetics, appealing to those who love sleek, high-end fashion storytelling.

11. Rare Beauty (@rarebeauty) – 10M Followers

Founded by Selena Gomez, Rare Beauty emphasizes real beauty and mental health awareness. The brand works with makeup artists and micro-influencers to show how their products look on real skin. Their content feels inclusive and empowering, and fans love their authentic vibe.

12. Fenty Beauty (@fentybeauty) – 12M Followers

Rihanna’s Fenty Beauty celebrates bold, diverse beauty. Their Instagram is a mix of tutorials, user reviews, and fierce product drops. Influencers like Aysha Harun showcase real skin in vibrant, confident looks that empower.

13. Sephora (@sephora) – 24M Followers

Sephora collaborates with beauty creators like NikkieTutorials and Manny MUA to review and demo products. Their feed is colorful, informative, and product-packed, with trends, giveaways, and tutorials that turn followers into loyal shoppers.

14. McDonald’s (@mcdonalds) – 4M Followers

McDonald’s uses Instagram to show fun collaborations and tasty content. With campaigns featuring BTS and J Balvin, they’ve used pop culture to refresh their global image. Limited-time meals, fan contests, and memes keep their audience engaged and hungry.

15. Coca-Cola (@cocacola) – 2.9M Followers

Coca-Cola sticks to feel-good vibes with joyful content and iconic red branding. With stars like Selena Gomez and David Beckham, their posts center on happiness, togetherness, and cultural moments. They also use seasonal campaigns and user-generated content to stay relevant.

16. PlayStation (@playstation) – 37M Followers

PlayStation collaborates with gamers and streamers to showcase new games, consoles, and updates. Influencers like Alodia Gosiengfiao help bring excitement to launches. Their feed is a visual playground for gaming fans, filled with previews, competitions, and fan art.

17. Netflix (@netflix) – 47M Followers

Netflix uses Instagram as a teaser reel—posting behind-the-scenes clips, memes, and celeb shoutouts. Their influencers are often the stars themselves, like Millie Bobby Brown. Their strategy keeps fans excited about releases and deepens engagement through humor and storytelling.

18. GoPro (@gopro) – 19.3M Followers

GoPro features jaw-dropping visuals from adventurers and athletes using their cameras. Influencers like Travis Rice and Lizzie Armanto share action-packed moments, from skydiving to surfing. The brand thrives on community-generated content that showcases real experiences.

19. Airbnb (@airbnb) – 6.3M Followers

Airbnb’s Instagram is all about wanderlust. Partnering with celebrities like Sabrina Carpenter, they highlight unique stays and local experiences. Their content inspires people to travel smart and discover hidden gems, making them popular with both travelers and influencers.

20. Patagonia (@patagonia) – 5.4M Followers

Patagonia isn’t just about jackets ,it’s about purpose. They feature activists, environmentalists, and outdoor lovers like Alex Honnold. Their Instagram focuses on sustainability, nature, and ethical fashion, winning hearts through their mission-driven storytelling.

End Note

These top 20 brands mentioned on Instagram have cracked the code of digital influence. With creative campaigns and smart influencer partnerships, they’ve built strong identities and loyal audiences. Instagram’s visual power combined with human storytelling has helped these brands grow far beyond traditional ads. If you’re a business hoping to make an impact, take notes from these leaders.

Want to build a brand that stands out like these? Consider collaborating with Webworks CO. to implement smart, scalable digital influencer strategies that work. Let’s turn your followers into fans.