Instagram has become much more than a photo-sharing app—it’s now a global stage for creativity, talent, and influence. In 2025, the platform continues to lead the way in shaping trends, especially in the beauty and fashion world. Aspiring models post handpicked photos not just for likes, but to catch the eye of talent agents and brand marketers looking for the next big face. Whether it’s high-fashion, wellness, or lifestyle campaigns, Instagram is where it all begins.
Check out this list of the top 15 Instagram models to follow in 2025 highlights the rising and established stars defining digital modeling today.
1. Kendall Jenner
With 287 million followers on Instagram, she is one of the most followed and successful fashion influencers in the world. She started her journey on reality TV but quickly rose to fame as a top supermodel.
Known for her clean, minimalist style, Kendall has worked with luxury fashion houses like Chanel, Versace, Givenchy, and Prada. Her Instagram is a mix of high-end fashion, travel diaries, and behind-the-scenes glimpses from shoots and fashion weeks.
With her effortless style and strong brand presence, she continues to inspire millions and remains a major face in the global fashion industry.
Also Read, Top 20 Brands Mentioned On Instagram
2. Addison Rae
She is among those top Instagram models who gained fame through TikTok and quickly became a global sensation. With 88.5 million followers, she’s not just a social media star but also a rising actress and singer.
Known for her fun, friendly vibe, Addison has worked with popular brands like American Eagle and co-founded her own beauty line, Item Beauty. Her content blends dance, beauty, and everyday life, making her relatable to fans worldwide.
From viral videos to red carpet moments, Addison continues to grow her influence while staying true to her down-to-earth charm.
3. Gigi Hadid
With 76.8 million followers, Gigi has been in front of the camera since childhood and has grown into one of the top models in the world.
She’s worked with big names like Victoria’s Secret, Vogue, and Tommy Hilfiger. Gigi’s Instagram is a mix of high-fashion photoshoots and real, personal moments—whether it’s behind the scenes, family time, or life as a mom.
Her style is effortless, and her presence feels both glamorous and genuine. She connects with fans by being relatable while still leading the global fashion scene with confidence and grace.
4. Georgina Rodríguez
One of the best instagram models to follow, Georgina, with 67 million followers on Instagram, is a Spanish model known for her glamorous and luxurious lifestyle.She often shares stunning fashion looks, family moments, and travel diaries with her fans.
Georgina has worked with popular brands like Yamamay, PrettyLittleThing, and Gucci. She’s also widely recognized as the partner of football star Cristiano Ronaldo, and together they’re one of the most talked-about celebrity couples.
Her Instagram reflects elegance, confidence, and charm—making her a style icon for millions around the world. Whether it’s fashion, family, or luxury, Georgina’s feed offers a perfect mix of it all.
5. Bella Hadid
Followed by 61.3 million people on Instagram, she is known as fashion’s ultimate ‘It’ girl. She has made her mark with top brands like Dior, Balenciaga, and Givenchy. Bella stands out for her bold, edgy style and striking high-fashion editorials. But she’s more than just a model—she also uses her platform to speak up about important issues, making her both influential and relatable. Her unique looks, confidence, and voice have made her a trendsetter and a favorite among fashion lovers around the world.
Behind every engaging post by these models is a strong content plan. Want to build your own strategy? Read our complete guide on How to Build a Great Social Media Content Strategy to get started.
6. Jannat Zubair
She is one of India’s most popular young influencers, with 47.5 million followers on Instagram. She started her career as a TV actress and has now become a favorite among Gen Z audiences.
Her feed is full of trendy fashion looks, easy-to-follow makeup tutorials, and fun brand collaborations. Jannat often promotes Indian beauty and fashion brands, bringing a stylish yet relatable vibe to her content.
Her charm, confidence, and consistent creativity have made her a major digital star who connects with millions through her fresh, youthful style.
7. Cara Delevingne
Cara Delevingne with 40.4 million followers, is a true multi-talent in the world of fashion and entertainment. She is one of those Instagram models to follow who rose to fame as a model for big brands like Burberry and Chanel, but her bold personality and fearless attitude quickly set her apart.
Cara is also a successful actress and a passionate digital activist. Her Instagram reflects her fun, quirky side while also highlighting her commitment to important causes. She uses her platform not just for fashion, but to speak up and inspire change—making her a powerful voice both on and off the runway.
8 .Nicole Bahls
This top Instagram model has 29.7 million followers and is a well-known TV personality and model from Brazil. Famous for her appearances on reality shows and magazine covers, she’s a major influence in Latin America.
Nicole’s Instagram showcases her glamorous life, stylish outfits, and behind-the-scenes moments from her media career. Her fun-loving personality and bold presence have earned her a strong fanbase, making her one of Brazil’s standout digital stars.
Also Read, About the Top 20 Beautiful Female Instagram Model in India
9. Emily Ratajkowski
Emily has 29.2 million followers and is a powerful mix of beauty, brains, and bold opinions. She first caught attention in viral music videos and quickly rose to fame as a model.
She’s worked with top brands like Versace and DKNY, and also runs her own label, Inamorata. Emily stands out not just for her looks but for her outspoken views on feminism, body image, and identity.
Her feed blends fashion, art, and her entrepreneurial journey—making her a voice of modern empowerment in the fashion world.
10. Irina Shyak
Irina Shayk is a globally recognized fashion icon and one of the top Instagram models in 2025, with around 24 million followers.
Known for her stunning editorial work and luxury brand collaborations, Irina rose to fame as the first Russian model to grace the cover of Sports Illustrated Swimsuit Issue in 2011. Her portfolio includes major names like Armani, Versace, and Victoria’s Secret.
In 2025, she featured in campaigns for Calzedonia and Dolce & Gabbana. With consistently high engagement and timeless appeal, Irina remains a favorite for fashion and beauty brands, continuing to dominate both runways and social media.
11. Simonetta Lein
With 23.3 million followers, she is an Italian TV host, fashion icon, and successful digital entrepreneur. Known for her love of luxury and high-glamour fashion, she collaborates with top-tier brands and regularly stuns in editorial photo shoots.
Her Instagram is a blend of red carpet style, powerful celebrity interviews, and behind-the-scenes moments from her media ventures. With her elegant presence and strong voice in the fashion world, Simonetta, one of the best Instagram models to follow, stands out as a global influencer who blends sophistication with substance, inspiring millions through her creative work and entrepreneurial journey.
12. Gisele Bündchen
She is one of the most iconic supermodels in history with 23 million followers.
Best known for her work with Victoria’s Secret and Chanel, Gisele’s career has shaped the fashion world for decades. Today, she focuses on wellness, mindfulness, and environmental causes. Her posts often reflect her love for nature, healthy living, and family life.
Gisele’s graceful shift from runway to purpose-driven living has made her a timeless role model for fans around the world.
13. Adriana Lima
Adriana has 15.6 million followers and is best known as the longest-serving Victoria’s Secret Angel. With a career spanning over two decades, she remains a strong force in fashion.
Adriana has fronted campaigns for brands like Maybelline and continues to inspire with her fitness-focused lifestyle.
Her Instagram is filled with workout routines, travel shots, and glimpses into her glamorous world—showcasing how timeless elegance and strength can go hand in hand.
14. Jen Selter
With 13.6 million followers, she is a fitness model and influencer who rose to fame with her workout content on social media. Known for her dedication to health and wellness, this Instagram model to follow, shares exercise routines, fitness tips, and motivation that inspire millions to stay active and confident.
Jen has partnered with various fitness and lifestyle brands, promoting a positive and balanced approach to well-being.
Her Instagram is a mix of gym sessions, healthy living tips, and personal moments that reflect her energetic lifestyle. Jen’s influence goes beyond fitness—she encourages followers to feel strong, empowered, and comfortable in their own skin.
15. Wisdom Kaye
He is followed by 13.3 million people, and is a standout in the world of modern fashion. Known for his bold, high-concept looks, he brings a fresh, artistic edge to Instagram modeling. From sleek streetwear to avant-garde outfits,
Wisdom challenges traditional norms and redefines what male modeling can be. His page is a visual treat—creative, edgy, and endlessly stylish—making him a major voice in the new wave of digital fashion icons.
These models represent the blend of classic supermodel appeal, new-gen creators, global diversity, and industry-shaping influence that define Instagram in 2025.
Final Thoughts
From fashion icons to fresh-faced influencers, these 15 Instagram models to follow are setting the pace for beauty, style, and digital influence in 2025. Their well-organised feeds are more than just pretty pictures—they’re portfolios, brand campaigns, and personal stories rolled into one.
For marketers, casting agents, and trend-watchers, Instagram is now the go-to place to discover talent that fits perfectly into fashion, wellness, or lifestyle campaigns. As the platform keeps growing, so does the opportunity for new voices and faces to rise. If you’re looking for inspiration or scouting the next trendsetter, these models are definitely worth the following.
As a passionate digital solutions provider, Webworks Co. can help you find such models as well as collaborate with them for transforming your business campaigns from ordinary to extraordinary.
